Who I am

Design Professional


I am a web designer and graphic artist from Santa Cruz, California specializing in user interfaces and branding. Knowing that every business needs a unique appealing identity, I create memorable, user-friendly web sites, vivid identities and high-impact print collateral for all types of businesses and personalities. My west–coast inspired design is produced with great attention to detail, inventive color palette, expressive typography and clear communication.

凯发appI love coming up with layout ideas, creating graphics/illustrations, and performing image retouching for magazines, advertisements, packaging, catalogs, and marketing collateral. When I design for the web or mobile platform, I create unique, rich media experiences for users featuring the latest technology while adhering to web standards. I also have experience in shooting, directing and editing video for feature films, commercials, and training purposes.

I'm an arrow in a bow . . . let go the string and watch me fly.

Rich Bergland

Technical Skills

What I can do

Graphic Design and Print Production

  • Branding and identity creation—logos, brochures, catalogs, and marketing collateral
  • Designer of multiple magazine titles
  • Advertising campaign creation for print and Internet
  • Proficient in image editing, retouching, color correction, and color separation
  • Color theory knowledge and strong sense of typography
  • Preflight files and project production managment for print
  • Inventory control, budgeting and bookkeeping
  • Digital publishing and eBook production for tablets, e-readers and mobile devices

Web Developer

  • Web Design & Front-End Development (HTML5, CSS, JS, JQuery, PHP)
  • Knowledge of SEO implementation and design considerations
  • Open Source CMS platforms (WordPress, etc.)
  • Web Standard and 508 Compliant Code
  • Server and network optimization, maintenance, and trouble shooting

Video Production

  • Produce, direct and edit feature films and commercials
  • Extensive use of cameras, editing equipment, lighting & microphones
  • Experience in DVD authoring & encoding media for a wide variety of uses
  • Editing of video demo reels, edited sequences, and grading (UltraHD and RED workflows)
  • Strong technical background in video equipment maintenance and interfaces


  • Photography of people, products and food on location and in studio settings
  • Extensive use of film/digital cameras, natural and strobe lighting
  • Image analysis and selection for feature and advertising placement


Where I have worked

Bergland Design

Graphic Designer and Web Developer
Eight Years - Santa Cruz, California

Monarch Media

Design and Quality Specialist
One Year - Santa Cruz, California

Nature Footage

Graphic Designer and Media Asset Manager
Two Years - Monterey, California


On-Demand Publishing Team Lead
Two Years - Scotts Valley, California

DogHouse Entertainment

Video Production Manager
Four Years - Santa Cruz, California凯发app

AImage Studios

Graphic Designer and Print Production Manager
Seventeen Years - Sausalito, California凯发app

MD Productions

Video Production Manager
Four Years - Denver, Colorado凯发app

Select clients I have worked with

University of California-Santa Cruz
Worlds Gym
Monarch Media
Launch Brigade
Classic Ridge Designs
Stunning Peak Media
Santa Cruz Elks
At The Core


What I know

Cabrillo College

Associate of Science—Design & Digital Publishing
Certificate of Achievement—Web Development
Certificate of Achievement—Web Design
Skills Certificate—Web Production
Skills Certificate—Web Publishing
Skills Certificate—Print Media

University of Northern Colorado

Bachelors of Science

Bellevue College

凯发appCertified Neurodiagnostic Technologist

What Clients Say

  • JoAnna Rottke

    UCSC - Santa Cruz

    凯发app“Rich's work was very professional and his responses were quick. He was open to making the changes we suggested, no matter how minute, and the end product was very attractive. Our fundraising campaign was very successful this year, and I'm sure Rich’s re-design of our brochure was part of that success.”

  •   Jon Adams  

    SHA Athletics

    “I am really impressed with Rich’s ability to capture my ideas and put them into an attractive, functional site. Rich built exactly what I was looking for. He had many suggestions for tools and design that I would have never considered on my own. He made the process painless and I really appreciate all of his patience and professionalism. I would not hesitate to work with Rich again and I would highly recommend him.”

  • Susan Ryder

    Santa Cruz Elks Lodge

    “I really enjoyed what Rich created for our annual charity youth golf event. The logo and promotional brochure look fantastic! I would recommend Rich to anyone looking for a talented graphic artist who has a flair for great design and bringing a project in on-time and within budget.”

  • Ryan Vierra

    VP Productions

    “I contracted Rich to create the graphic design work for our company’s DVD productions. With little to no direction from us he took the lead and produced some excellent artwork and packaging that we are very proud to display for our business. We would definitely seek his expertise on other projects in the future.”

  • Eric Delangis

    Engineer & Inventor

    凯发app“Rich, thanks so much for the great website design. You were able to capture the essence of what I wanted to portray to my clientele in a clean, engaging, contemporary website. The scalability of the site to work seamlessly from my desktop computer to my tablet and to my cellphone is really slick. Your ability to weed through all of the bits and pieces of information that I gave you and put it together in a clear and concise presentation saved me many hours of tedious work. I will use you again and have already recommended you to several people.”

Selected Works


  • Scottish Heavy Athletics home page
    + >

    Scottish Heavy Athletics

    Web Design and Development

  • Santa Cruz Rail Tours Logo and Brochure
    + >

    Santa Cruz Rail Tours

    凯发appLogo, Brochure and T-Shirt Design

  • + >

    Colorado Nail and Foot Care Website

    凯发appWeb Development and Logo Design

  • First Chance Youth Event Logo
    + >

    Santa Cruz Elks Youth Golf Event

    Logo Design and Brochure

  • Dickens Project Tri-Fold Brochure
    + >

    UCSC Dickens Project Fund Raiser

    Tri-fold Brochure

  •  Botanica Logo
    + >

    Botanica Magazine

    Logo Design and Page Layout

  • Adult Education Flyer
    + >

    UNC Adult Education Ad

    Display Ad

  • Scottish Highland Athlete Training DVD Series
    + >

    Scottish Highland Athlete
    Training DVD Series

    Packaging Design

  • IslandMaster T-shirt Design
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    Island Master T-shirt Design

    凯发appT-Shirt Design

  • Eric Delangis Logo
    + >

    Eric Delangis Logo

    凯发appLogo Design

  • Walk Away Logo
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    Walk Away

    凯发appLogo Design, Business Card, Stationary

  • Bar Website Image
    + >

    Toronado Bar

    Web Design and Development


Get in touch

Please feel free to contact me regarding your project or any questions you might have.

Bergland Design
Santa Cruz, California USA

Send a message

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